Established in 2000, Prana Gioia Ltd. launched its Changeable Gemstones® and The Original Belly Jewels® collections— innovative, conceptual and trend-based products that changed the face of the fine jewelry category. In 2004, Prana Gioia continued its success with its acquisition of VaBene USA, a collection of fashion-inspired acrylic watches from Italy. The company has always been web-based, with a strong focus and heavy emphasis on web sales.

This year we celebrate the re-launch of PranaGioia.com to diversify our product offerings to include a range of luxury and fashion accessories.

PranaGioia.com offers leading luxury and fashion brands a unique E-commerce experience based on its core mission: to sell premium products while allowing brands to maintain their individual identities. An inventive approach to E-Commerce, PranaGioia.com continues to be a forerunner in the jewelry and watch category.

Our customer service component is a distinct benefit to our e-commerce business. Our holistic, brand-centric approach allows us to prioritize customer interaction and build ongoing relationships. The E-commerce site is additionally supported by a New York showroom partner, with a customer-service department in place that facilitates day-to-day transactions.

PragnaGioia.com is committed on expanding its brand selections and continuing to be a pioneer on the web by bringing unique and quality products to our customers.